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Marketing & Commerce | April 12, 2024
Unlock the Potential of Mobile Push With HCL Unica Deliver
Push notifications deliver high engagement and rich content, exceeding email and SMS capabilities at a lower cost. Enhance marketing ROI with HCL Unica Deliver.
Marketing & Commerce | March 15, 2024
Embracing Packaged Business Capabilities (PBCs): A Superior Middle Alternative to Microservices vs Monoliths
Achieve Digital Agility with Packaged Business Capabilities (PBCs). Streamline integration, reduce complexity and deploy faster for a scalable and efficient architecture.
Marketing & Commerce | February 7, 2024
Five Principles for Effective Commerce Search
Elevate user experience, increase revenue, and boost engagement with diverse search types, refined queries, flexible results, reduced iteration, and smarter outcomes. HCL Commerce Cloud is your partner for sustained success.
Marketing & Commerce | February 16, 2024
Overcoming E-commerce Challenges: A Case Study
North American retailer transforms E-commerce experience with HCL Commerce Cloud, sees significant gains in speed, orders & revenue.
Marketing & Commerce | January 8, 2024
Elasticity Unleashed - The Art of Custom Autoscaling of HCL Unica Interact on RedHat Openshift
HCL Unica Interact: Seamless scaling, optimal costs, happy customers. Autoscale your Unica Interact platform for peak performance with dynamic resource management. Learn more
Marketing & Commerce | January 25, 2024
Create Customer Demands for Your Unique Solutions
Caterpillar drives customer loyalty and sales with digital innovation. See how e-commerce and data-powered solutions boost their business.
Marketing & Commerce | January 2, 2024
AI in e-Commerce and Customer Experience
Deep dive into 2023's e-commerce and customer experience trends: Trusting AI, Generative AI's rise, microservices myths, and future predictions from HCL Commerce Cloud.
Marketing & Commerce | December 20, 2023
Harnessing the Power of Implicit Intent
Unlock explosive business growth by predicting customers’ needs before they even know them. Learn how to tap into explicit intent with HCL Discover.
Marketing & Commerce | December 4, 2023
The Future of Automotive: Redefining Loyalty and Driving Sustainability
The automotive industry is evolving. Learn how to adapt, innovate, and connect with the next generation of consumers.
Marketing & Commerce | November 28, 2023
HCL Unica V12.1.7 - A New Era of AI-Driven Customer Engagement
HCL Unica V12.1.17 is an upgrade to Unica marketing automation platform with AI/ML, Intelligent Marketing Assistance, and more to boost marketing performance.
Marketing & Commerce | November 22, 2023
More Than a Transaction - Building Relationships Through Personalization
Enhance customer engagement, loyalty, and revenue with the power of B2B e-commerce personalization. Learn how HCLSoftware can help you deliver an exceptional e-commerce experience.
Marketing & Commerce | November 16, 2023
HCL Commerce Cloud 9.1.14 Release Highlights
HCL Commerce Cloud 9.1.14: Multilingual search, new B2B storefront, Google Analytics 4, and much more.
Marketing & Commerce | October 30, 2023
Unveiling the Pitfalls of Relying Solely on Mach Composable Solutions
Highlighting some of the potential pitfalls and risks associated with relying solely on using pure composable e-commerce solutions, this POV piece by Magnus Jahrl, Senior Tech Lead with HCL Commerce Cloud, provides valuable insights into aspects to consider when choosing a future-proof e-commerce solution.
Marketing & Commerce | October 3, 2023
Why Commerce (e-commerce) is not a Commodity
Discover how HCL Commerce Cloud challenges the notion that "commerce is a commodity" and offers scalable solutions that drive online revenue at speed, scale, and security. Find out more about our CX Studio Approach and why HCL Commerce Cloud is trusted and accountable as "The Platform of Trust."
Marketing & Commerce | September 26, 2023
HCLSoftware named a Challenger in the 2023 Gartner® Magic Quadrant™ for Digital Commerce
The 2023 Gartner® Magic Quadrant™ for Digital Commerce has named HCL Commerce Cloud as a “Challenger” in Digital Commerce.
Marketing & Commerce | September 11, 2023
Perfecting Email Deliverability & Sender Reputation
Understand what email sending reputation is, why it's important, and how it's calculated. Learn how to improve your email-sending reputation to ensure successful email marketing campaigns.
Marketing & Commerce | March 31, 2022
Unica Optimize - optimising marketing campaigns for greater ROI
Unica Optimize allows organizations to optimize contacts across many different aspects of marketing automation via scoring models. This blog assists you in knowing more.
Marketing & Commerce | March 25, 2022
Unica Named Leader in G2's Spring 2022 Report
Unica has been recognized and earned two critical awards for APAC Leadership in the G2 Marketing Automation grid reports. Read the blog to know in detail.
Marketing & Commerce | March 17, 2022
Marketing and Data Privacy in 2022
Read about Laura and the team experience, highlighting recent changes in data privacy, including how we need to communicate with our customers.
Marketing & Commerce | March 10, 2022
10 SMS Marketing Tactics that works
SMS marketing, also known as text marketing,” is a favorite among marketers because of its highly receptive audiences. Read to know more..
Marketing & Commerce | February 25, 2022
Database tuning for Unica Campaign
HCL Unica Campaign is a marketing campaign management application; learn how to optimizeUnica Campaign performance step by step.
Marketing & Commerce | February 21, 2022
Benefits of Unica Docker
Know how docker simplifies and accelerates your workflow while allowing developers to innovate with their choice of tools, application stacks, etc.
Marketing & Commerce | February 15, 2022
Are you doing Remarketing or Retargeting wrong?
Remarketing or retargeting is different. Both are effective ways to re-engage warm prospects who have already shown interest in your brand.
Marketing & Commerce | February 4, 2022
How to Limit the Offer Fields in Interact Offer Presentation
Know how with Unica Interact, a marketer can exclude the offer fields in the offers that are presented to the customer, or they want to show only the offer fields.
Marketing & Commerce | January 27, 2022
Enabling Offer List in HCL Unica Interact
Understand how marketers can update the offers in the offer list while keeping all the arbitration logic intact using HCL Unica.
Marketing & Commerce | January 21, 2022
Let's Get Started With Unica - Part 1 - Unica Campaign
The HCL Unica Campaign allows you to design, run, and analyze marketing campaigns. Watch the video to learn about the Unica campaign module.
Marketing & Commerce | January 17, 2022
Unica Named Leader in G2's Winter 2022 Report
Learn how HCL Unica is named a leader in G2’s Winter report for marketing, automation, and customer experience to deliver a seamless customer journey.
Marketing & Commerce | December 31, 2021
The Year of Unica
The spring release updates to the Unica 12.1 platform give marketers even more power and speed to plan, personalize and deliver a more engaging customer experience.
Marketing & Commerce | December 16, 2021
Serving the next best Offer from Interact to Journey Audience
With the right data, you can give your marketing campaigns the boost they need and maximize profits. Learn how to use marketing data to increase profit today!
Marketing & Commerce | December 13, 2021
An overview of WhatsApp Marketing in 2022
Whatsapp, as a marketing tool, is excellent because of its reach. Its users include people of all ages, profiles, and socioeconomic situations. Read this blog to know more.
Marketing & Commerce | November 30, 2021
Unica 12.1.2 Marketing Platform Winter Release
Unica 12.1.2 is a cloud native-as-a-service offering, HCL Unica on HCL Now, and powered by the HCL SoFy, the Solutions Factory for HCLSoftware.
Marketing & Commerce | November 22, 2021
Case study: Cognos upgrade from v10.2.x to v11.0.9 and configure with Unica v11.1
Unica reporting tool Cognos can be upgraded from v10.2 to v11.0.9 and configured with Unica v11.1. Cognos integrates reporting, modeling, analysis, etc.
Marketing & Commerce | November 4, 2021
Configuring ELK components in Unica Discover 12.1.2
ELK Stack is a collection of three open-source products Elasticsearch, Logstash, and Kibana. ELK is one of the few new-age frameworks.
Marketing & Commerce | November 2, 2021
7 Killer Features in Unica Deliver
Unica Deliver has gone through an epic transformation; its goal was to provide the market with the most powerful marketing automation functionality.
Marketing & Commerce | October 6, 2021
Real Time Personalized Outbound Messages with Unica Interact and Deliver Integration
Unica Interact’s Triggered Message functionality a marketer can acquire, engage and retain customers by presenting them with offers.
Marketing & Commerce | September 29, 2021
Linked Audience Sessions in Unica Interact
Unica Interact can handle child sessions inside a parent session and multiple audiences in the same session. To learn more about the embedded sessions, reach out to us.
Marketing & Commerce | September 22, 2021
Export and Import Functionality in HCL Unica Journey
HCL Unica's new version 12.1.1 contains a feature to export and import Journey. Visit to learn more.
Marketing & Commerce | September 16, 2021
9 features of Unica V12 that got us in the Constellation ShortList
HCL Unica is shortlisted with Adobe, Salesforce, SAS, and Twilio for Constellation Shortlist for B2C Marketing Automation for the Enterprise.
Marketing & Commerce | September 14, 2021
Simplified and Accelerated Cloud Native MarTech (IDC)
Learn about the most efficient, flexible, and future-proof cloud-native marketing systems - HCL Unica. This architecture provides significant economic and operational advantages.
Marketing & Commerce | September 1, 2021
Unica Platform and Campaign system database migration using Campaign flowchart execution
Learn how North America moved away from IBM DB2 and adopted MS SQL server as their preferred choice for all enterprise applications across their organization.
Marketing & Commerce | August 25, 2021
HCL Discover Helm Deployments
HCL Unica Discover helps identify sessions that experienced user struggle with and diagnose pain points. Let’s understand a little about the deployments for Unica Discover.
Marketing & Commerce | August 12, 2021
HCL Unica Campaign Integration with Apache ® Kafka
HCL Unica’s latest version, 12.1.1, has introduced a facility to export the data in Kafka. With this integration, HCL Unica Campaign can be integrated with Kafka.
Marketing & Commerce | August 7, 2021
7 Tips for Increasing Email Open Rates
Email marketing is one of the most cost-efficient marketing methods. Learn how we can focus on your first opportunity to catch your target consumer’s attention.
Marketing & Commerce | July 30, 2021
Releasing the new feature pack - Unica 12.1.1 Summer Release
HCL Unica is the marketing automation platform that helps customers achieve personalization at scale. Unica 12.1.1., also available as a cloud native-as-a-service.
Marketing & Commerce | July 20, 2021
The Time is NOW for Unica on HCL Now!
HCL Unica on HCL Now is HCLSoftware’s managed-hosted option for Unica. By reading this blog, let’s dive into the Unica on HCL Now offering.
Marketing & Commerce | July 14, 2021
Consumer Engagement Complacency
Learn how to build a holistic consumer engagement platform to support message delivery through the various channels required and back it up.
Marketing & Commerce | July 8, 2021
Privacy Matters: Unica is GDPR Compliant
General Data Protection Regulation (GDPR) is the world's most rigid privacy and security law. Learn Why you should be concerned?
Marketing & Commerce | June 30, 2021
Unica Plan - Effective way to represent editable grid data
HCL Unica Plan for data collection and display provides a user interface to display Grids data as a table or a list. Read the blog to know the details.
Marketing & Commerce | June 16, 2021
Unica Collaborate - Lists and On Demand Campaigns
Unica collaborate three significant components to achieve local and corporate marketing. Learn how lists and on-demand campaigns can be leveraged to perform local marketing.
Marketing & Commerce | June 9, 2021
Unica Interact - Enhance Event and Event Pattern
Event Pattern is an important component of Interact, and a marketer uses it to track changes in customers’ behavior in real-time and act accordingly.
Marketing & Commerce | May 27, 2021
Best Practices for Successful Email Marketing in 2021
Email marketing is the highest ROI generator for marketers. No matter which social media or E-commerce platform you log in to, you are bound to enter your email address.
Marketing & Commerce | May 19, 2021
Unica Interact - Learning and Score Override
Learn how HCL Unica Interact can help to bypass learning’s final score from the Score Override table. Read in detail about the benefits of the Score assignment model.
Marketing & Commerce | May 12, 2021
Unica Discover - Configuring HBR (Health-based Routing) Transport Service Pipeline Agent
Unica Discover's offering of Unica Suite helps by providing behavioral insight into the online user journey, allowing you to deliver an optimized experience.
Marketing & Commerce | May 5, 2021
Traditional MRM vs Collaborative Work Management
MRM exists to save time and marketing resources. The list of activities includes the coordination between your marketers, graphic designers, copywriters, and others involved.
Marketing & Commerce | April 28, 2021
Unica is available on the HCLSoftware Solution Factory!
HCLSoftware’s Solution Factory! It is another major step in Unica’s Cloud Native Journey. So, you may be thinking: what, how, why? Read more..
Marketing & Commerce | April 12, 2021
Unica 12.1 Marketing Platform Spring Release: Platform FeaturePack 12.1.0.4
Latest Spring update to Unica 12.1 cloud-native integrated marketing platform – Unica 12.1.0.4. Its spring release strengthens the platform’s cloud-native foundation.
Marketing & Commerce | April 7, 2021
Unica Interact - Real-Time Attributes
Real-time attributes are available globally and across interactive channels. Let’s learn the step-by-step usage of real-time attributes in Unica Interact.
Marketing & Commerce | March 31, 2021
2021 Loyalty Program Trends
Looking deeper into 2021, some successful brands will deepen their relationships with their customers and experience growth by leveraging their loyalty programs.
Marketing & Commerce | March 19, 2021
Unica's Cloud Native Journey
Unica is an integrated, cloud-native platform that powers precision marketing at scale. Its journey may help you better appreciate your organization’s journey.
Marketing & Commerce | March 8, 2021
Configuring HCL Unica Deliver with HCL Unica Campaign
HCL Unica Deliver product introduction in version 12.1 that HCL Unica Suite is a reliable, scalable, and seamless digital messaging solution. Read more.
Marketing & Commerce | February 25, 2021
Google and HCL Unica Collaborate to Bring Vital Enterprise Marketing Management to the Cloud
HCL Unica is now offered on Google Cloud, and clients will have access to the wide-ranging solutions that are included in the Google Cloud Platform. Read More.
Marketing & Commerce | February 17, 2021
Unica Campaign - Integration with Unica Journey
Promote your business innovatively and efficiently with these tips on constructing an effective marketing campaign that delivers results!
Marketing & Commerce | February 11, 2021
Unica Journey-Integration with Salesforce CRM
Unica Journey is a goal-based orchestration solution that can craft, executes, and visualizes context-driven, personalized, multi-step omnichannel customer experiences.
Marketing & Commerce | February 3, 2021
Unica Interact - Better Handling of Learning Attributes with Auto-Binning
Unica Interact allows marketers to perform real-time segmentation based on their behavior and actions while exploring your product and website.
Marketing & Commerce | January 28, 2021
Partitioning in HCL Unica Suite
Learn how multiple partitions work. Unica family of products, partitions provide a way to secure the data associated with different user groups.
Marketing & Commerce | January 22, 2021
Unica Journey - Handling Dynamic Content using Decision and Engagement Split
HCL Unica Journey is a product developed for marketers, helping them design the entire customer journey using different capabilities of Unica Journey like Touchpoints, etc.
Marketing & Commerce | January 13, 2021
Real-Time Offer Personalization with Unica Interact
Let’s understand the goals of the company, the challenges they face, and how Unica Interact can help them strategize the entire offer strategy. Read more.
Marketing & Commerce | January 8, 2021
Unica Discover is Cloud Native!
Cloud-native helps you deliver business value by allowing you to incorporate user feedback for continuous improvement quickly.
Marketing & Commerce | December 31, 2020
Unica Deliver - Digital Marketing Automation @ Scale
HCL introduced HCL Unica Deliver in V12.1 to provide seamlessly integrated, automated, and ad hoc engagement of customers across digital channels.
Marketing & Commerce | December 18, 2020
Seamless communication between Unica Interact and Unica Journey
Unica Interact can seamlessly leverage Unica Journey's capability to establish a continuous dialog with customers. It helps marketers to establish a meaningful relationships.
Marketing & Commerce | November 27, 2020
Point and Click Integration to manage your marketing mayhem
Unica Journey can solve the problem of designing the integrated customer experience journey end to end and helps visualize it. Read more about the capabilities of Unica.
Marketing & Commerce | November 17, 2020
Unica Named a November 2020 Gartner Peer Insights Customers' Choice for Multichannel Marketing Hub.
Unica was named the 2020 Gartner Peer Insights customers choice. The recognition is given to companies with the highest customer satisfaction in their focus areas.
Marketing & Commerce | November 12, 2020
Manage TVC-Grid Validation in Unica Plan - A Systematic Way
HCL Unica Plan (Formerly known as Marketing Operations) supports the feature called Tabular View Control (TVC) Grid. It helps marketers choose different attributes.
Marketing & Commerce | October 28, 2020
Identify the best offer using A/B Testing in Unica Interact
The latest marketing technique utilizes two webpage versions: application, offers, email, and marketing asset to analyze and understand which performs better.
Marketing & Commerce | October 14, 2020
Case Study- Preparing for Success with Unica Deliver
Unica Deliver’s core strength is its automation and productivity features. You can reach out to the Unica team to learn more about Unica Deliver.
Marketing & Commerce | October 7, 2020
Unica Discover- Formulate Your Customer Experience Strategy
Delivering a remarkable customer experience depends on how you, as a brand, interact at every touchpoint, like sending an email after a customer has made a purchase.
Marketing & Commerce | October 1, 2020
Configuring HCL Unica Campaign with Amazon Redshift Database
Database management and handling is no easy job, and DaaS platforms are becoming more popular in enterprises. Amazon Redshift is a known name among them.
Marketing & Commerce | September 24, 2020
5 Essential Reasons to Deliver Results with Email Marketing Automation
Why is Email Marketing crucial in any digital communications strategy? HCL AppScan is the most effective channel for running campaigns.
Marketing & Commerce | September 18, 2020
Introduction to FlexOffers in Unica Interact
Unica Interact facilitates this by integrating with customer-facing systems such as call centers and sending personalized offers in real-time to provide customer experience.
Marketing & Commerce | September 9, 2020
Unica- A Cloud Native Marketing Platform
Learn why Unica Cloud-Native? Know about the emergence of containers, with their fast startup, standardized application packaging, and isolation model. Read more.
Marketing & Commerce | September 2, 2020
Campaign REST API-V1 and V2
Learn how to execute v1 rest APIs for campaign offer creation and how they are used in creating Campaign objects in HCL UNICA.
Marketing & Commerce | August 27, 2020
Introducing Goal-Based Marketing with Unica Journey
Learn about new attitudes in the air in marketing departments—the emergence of the performance marketer, growth marketer, and, increasingly, the goal-based marketer.
Marketing & Commerce | August 19, 2020
Unica is Dockerized
Unica V12.0 focuses on the aspects unfolding from being a place for centralized offer management to the capabilities of turning cloud-native for deployments.
Marketing & Commerce | August 6, 2020
Offer Creation Using Unica Centralized Offer Management (COM)
Why is offer management improved when it is centralized? Marketers need to have control over offer distribution on the marketing channels.
Marketing & Commerce | July 30, 2020
Unica V12.1 = 4; Are You Ready for More?
The Unica Professional Services team is highly excited about the new capabilities. Unica end-users everything they will now be enabled.
Marketing & Commerce | July 24, 2020
How to Fast Upgrade from Unica V8.6x to V12.1
The thought of upgrading any type of computer software can be off-putting and make you ponder several irritating questions… How long will the upgrade process take? Will it negatively impact my ability to meet current work demands? How long will it take to get accustomed to the updated platform? Is this upgrade really going to be worth it?
Marketing & Commerce | July 16, 2020
What the SaaS?!? Why your MarTech SaaS Symphony Needs a Maestro More than Ever
Today’s typical enterprise has between 91 and 189 Marketing & CRM SaaS Tools (instruments) to manage day-to-day messaging, promotions and advertising campaigns across channels. Depending on who you ask, these numbers may vary by a few, but the most commonly referenced research cited by those of us in the industry is from Netskope. Their survey research details that there are 69 CRM related and 120 marketing-related SaaS tools in use on average at the enterprise.
Marketing & Commerce | July 6, 2020
Let's Geek Out on Unica: Scaling Your Campaign Execution
Everyone is trying to do more with less – quickly. I have clients who ask me all the time “How do I makes things faster?” or “How do I streamline campaign execution while doing more campaigns?” Both valid questions. Folks want to execute at scale, do more personalization, and run more campaigns in more channels simultaneously. This is where the magic that is Unica can come to the rescue.
Marketing & Commerce | June 25, 2020
UNICA with JBOSS
The JBoss Enterprise Application Platform (or JBoss EAP) is a subscription-based/open-source Java EE-based application server runtime platform used for building, deploying, and hosting highly-transactional Java applications and services.
Marketing & Commerce | June 17, 2020
Let's Geek Out on Unica: What's Your Offer Strategy?
Offers are all around us, you probably just don’t notice them.It’s like when you go to buy a new car. You never noticed how many people drive a Mini Cooper until you’re thinking about getting one. Then you see them everywhere.Unless you work in retail, you probably never noticed these offer strategies:
Marketing & Commerce | June 10, 2020
Why your marketing team needs a Marketing Resource Management (MRM) solution.
Managing a marketing initiative can be a daunting responsibility and being accountable for the P&L can be downright scary. Not having visibility into and control over those two things is a waking nightmare.
Marketing & Commerce | June 3, 2020
Understand the Test Run tables in Unica Interact Flowchart
The information that gets stored in the tables varies as per different environments, segments, audiences, and many other factors.
Marketing & Commerce | May 27, 2020
From Campaigns to Engaging Conversations
Almost 10 years ago, Forrester declared that we were entering “the age of the consumer. A 20-year business cycle in which the most successful enterprises will reinvent themselves to understand and serve increasingly powerful consumers systematically.”
Marketing & Commerce | May 20, 2020
How to measure your Marketing Performance in easy steps with Unica Insights
Marketing reports are a great way to look for insights from the ongoing campaigns or other activities. They help in developing strategy & next set of action
Marketing & Commerce | May 7, 2020
Reduce Contact Fatigue with HCL Unica Suite
HCL’s Unica suite, which helps in outbound as well as Inbound marketing via different channels, has the capability to avoid or to reduce the Contact Fatigue.
Marketing & Commerce | May 4, 2020
Why you can leapfrog to Unica V12.0?
One of the most common questions we hear from Unica users is which version to upgrade to. The general concern is adaptability, as well as the stability of the latest software version.
Marketing & Commerce | April 29, 2020
Understanding Campaign Listener Clustering and Listener Failover - Part 2
With the introduction of Clustered listener setups in Campaign, you have to think of them as a setup with multiple independently operating listener nodes that are being directed requests from a centralized entity.
Marketing & Commerce | April 28, 2020
HCL Leans into Unica Big Time (via IDC)
Normally, when a global enterprise acquires a major software business, it takes years before significant improvements and integrations are released.
Marketing & Commerce | April 21, 2020
Understanding Campaign Listener Clustering and Listener Failover - Part 1
To understand how Campaign Listener clustering and its use in failover work, you should first understand how the Campaign listener works in general.
Marketing & Commerce | April 16, 2020
12 Things We Love About Unica v12.0. Which one will be your team's reason to upgrade?
For the past 20 years, I have been a part of the Unica Professional Services Team, first at Unica, then at IBM via the Unica acquisition and now at HCL via Unica divestiture from IBM.
Marketing & Commerce | April 10, 2020
Best Practices for Unica Strategic Segments
Understanding that marketing starts with segmentation, Unica Suite has built-in functionality that supports the creation of defined, reusable segmentation across your marketing initiatives.
Marketing & Commerce | April 8, 2020
Leverage the power of Triggered Messages in Unica Interact
We have customers everywhere. Every customer engages with your brand on different channels and in a different manner.
Marketing & Commerce | February 26, 2020
Journey - What a strategic marketing initiative looks like in Unica V12
‘Creating personalized customer experiences.’ This is the most common tagline or message that brands/businesses tend to convey these days.
Marketing & Commerce | January 30, 2020
Unica and Email Service Provider (ESP) Integration - Best Practices
Let’s Geek out on Unica! Best Practices Blog post: Unica and Email Service Provider (ESP) integration. I think 2020 will be shaping up to be the year where everyone starts to realize they have too much tooling to manage in their martech stacks. I have been getting many requests lately around best practices for getting […]
Marketing & Commerce | November 4, 2019
How to Display offers with Interact on a page which does not have server-side programming control
The blog describes how to present offers on the page which do not not have server-side programmatic control over the page display. We offer a simple solution to deal with this use case.
Marketing & Commerce | September 17, 2019
Unica Director - ActiveMQ Configuration for Flowchart Monitoring
Unica Director provides the users with the capabilities to monitor Campaign flowcharts. This allows the user to see flowchart execution data like (running, stopped, paused, completed, failed), etc.
Marketing & Commerce | August 5, 2019
How to get ready to install Unica Director?
Enterprise applications like Unica Campaign are usually deployed across complex architecture.
Marketing & Commerce | September 24, 2019
5 Ways Complex Pricing Impacts your B2B Commerce Strategy
RP may be your source for all pricing information but it’s your customer-facing platforms that need the flexibility to keep you relevant in today’s market.
Marketing & Commerce | October 21, 2019
Part 2 - What Drives Ecommerce?
As ecommerce has grown to be a bigger part of the retail pie, expected to be almost 18% of all retail sales in 2021, it has correspondingly grown in complexity.
Marketing & Commerce | December 19, 2019
Part 3 What is an ecommerce platform?
Closely tied to ecommerce is the underlying platform and technology that makes it all possible. The ecommerce platform is the core technology engine that allows products/services to be shown and sold – including product information (size, color, description, specifications, etc), search experience, catalog management, promotions, starter stores, product images, pricing, availability, payment options, up-sell/cross-sell capabilities […]
Marketing & Commerce | October 15, 2019
Part 1 - What is eCommerce?
This is the first in a three part series where we seek to provide some basic groundwork and understanding for the basics of ecommerce
Marketing & Commerce | December 22, 2023
Is Customer Behavior Analytics on Your Radar? With Increasing Digital Sales, It Should Be
Last year, behavioral analytics has been one of the hottest topics with Commerce customers. It will enable reporting and analytics capabilities.
Marketing & Commerce | February 14, 2020
The New Ideas Portal- How can you influence Unica's product roadmap?
As a product owner, even after the successful launch of a product, it’s common to be surrounded by ideas from every possible source.
Marketing & Commerce | June 27, 2023
The Future of Cloud E-Commerce: An Integrated and Composable Approach
Embrace an integrated and composable approach in the cloud by driving operational efficiency and delivering personalized experiences with HCL Commerce Cloud.
Marketing & Commerce | May 18, 2023
Upgrade to Unica V12: Future-Proof Your Marketing Automation Strategy
Upgrade to Unica V12 for advanced marketing automation, seamless MarTech integration, and enhanced omnichannel strategies. Future-proof your success.
Marketing & Commerce | June 7, 2023
Unleashing the Power of Behavior Analytics to Improve Marketing Efforts
All businesses, from clothing retailers to hotels, strive to capture your attention and promote their brands. With countless competitors vying for your attention, each enterprise seeks to increase revenue and achieve prosperity.
Marketing & Commerce | June 12, 2023
HCL Commerce Cloud - Time to Bring Revolution in B2C Commerce
Explore how HCL Commerce Cloud revolutionizes B2C e-commerce, providing businesses with advanced tools and capabilities to enhance customer experiences.
Marketing & Commerce | August 16, 2023
HCL Commerce Cloud Scores Medals in 12 out of 12 Categories in the 2023 Paradigm B2B Combine Reports in both the Midmarket and the Enterprise Editions
Paradigm B2B just awarded HCL Commerce Cloud an outstanding 12 out of 12 possible medals in the 2023 Midmarket Combine and 2023 Enterprise Combine Reports - up from 11 in 2022!
Marketing & Commerce | August 18, 2023
What’s New in the HCL Commerce Cloud Release 9.1.13?
HCL Commerce Cloud has announced new capabilities in the – 9.1.13 release. Read the blog to learn how the HCL Commerce Cloud can help you sell more effectively and...
HCLSoftware | August 14, 2023
HCL Unica Wins Big at the Digital Customer Experience Confex and Awards 2023
Discover HCL Unica's award-winning approach to digital customer experience. Join the revolution and elevate your marketing strategy with us!
Marketing & Commerce | July 12, 2023
HCL Marketing Cloud Fueling Precision Marketing at Scale with AI.
Unveiling HCL Marketing Cloud, the evolutionary leap in precision marketing at scale. Explore how our AI-enhanced platform simplifies operations while offering smarter customer engagement.
Marketing & Commerce | July 19, 2023
The 5% Magic
Learn to use the power of personalisation to transform your business. Understand and predict customer behaviour using data-driven insights.
Marketing & Commerce | July 31, 2023
It's official: HCL Commerce Cloud earns high marks in TWO major analyst reports! Again!
Everest Group recognizes HCL Commerce Cloud as a ‘major contender’ in their Everest Digital Commerce Platform PEAK Matrix ® and Quadrant Solutions ranked HCL Commerce Cloud as ‘Tech leader’ for2023.
Digital Solutions | September 9, 2019
Docker? Kuber-what? HCL is reinventing DX with containerization (and why you should care!)
Since there’s been a lot of buzz around it, you no doubt know Docker provides an open standard for packaging and distributing containerized applications – the benefits of which are many for any business that adopts the approach, such as rapid install, on virtually any platform, and isolation that makes software/container updates a snap.
Digital Solutions | September 23, 2019
Back to School! Ready to learn how HCL DX 9.5 can help you earn an A+?
Join the HCL Digital Experience team, our partners, and customers at the complimentary learning event of the year!
Digital Solutions | September 30, 2019
Introducing HCL DX 9.5: Future-Proof Your Business through Powerful Simplicity
You know that the future of your business relies on the technology decisions you make today. And you know you need a digital experience transformation platform that is robust enough, secure enough, and modern enough to evolve and meet the needs of your business — as well as all your business users and customers.
Marketing & Commerce | January 3, 2020
How can you make eCommerce Green Commerce? By John Beechen, Commerce Specialist and Green Strategist
The past few months culminating in the Climate Change summit at the United Nations and protests in major cities over the lack of action by world governments represents a tipping point.
Marketing & Commerce | February 3, 2020
An Experiential Walk in NYC
As we continue to live in an experiential world, the role of physical retail continues to evolve. The store becomes a place to play, to discover, to stay a while and convene with others.
Marketing & Commerce | May 13, 2020
The Future of Digital Commerce & An API-First Strategy
As a vendor of a Digital Commerce platform we are often asked for our opinion on the characteristics of a modern Digital Commerce platform and how does HCL Commerce fit into and API-First or Hybrid architecture.
Marketing & Commerce | February 3, 2020
HCL Retail Tour @ NRF
For NRF 2020 the vision (pun intended) for the HCL Retail Tour was to get our clients and partners thinking about the possibilities for how the store can help drive online traffic.
Marketing & Commerce | March 12, 2020
Business Services are the ideal application of microservices in Digital Commerce
Microservices are a powerful development approach as part of a technology architecture strategy.
Marketing & Commerce | April 8, 2020
Answering Key Business Questions as You Go Digital
This past week, I had the pleasure of working with a customers’ marketing department. They were celebrating – a newly redesigned website was now getting millions of hits! Traffic had improved so dramatically the team was eager to discuss how to turn that traffic into revenue via a Direct-to-Consumer eCommerce implementation. While the salesperson in […]
Marketing & Commerce | May 5, 2020
The Intersection of Digital Commerce and EDI
While working within the logistics industry, I watched my customers spend many hours going back and forth with their partners to see what was available to them. Once they found the part they were looking for, the process would often push the order through an Electronic Data Interchange (EDI) order. However what happens all too […]
Marketing & Commerce | May 15, 2020
Don't Forget the Fundamentals of Commerce in the New Normal
On a recent webinar Paul Miller, a Digital Acceleration Leader at McKinsey, explained how B2B and B2C organizations can help their businesses succeed with their digital strategies by focusing on 2 key areas, Commerce Fundamentals and Search.
Marketing & Commerce | May 21, 2020
Digital B2B transformation: Pladur, a success story
Pladur is the leading company in Spain in the manufacture of construction solutions for internal partition walls
Marketing & Commerce | July 1, 2020
Goodbye SOLR, Hello ElasticSearch!
HCL Commerce team new approach towards Elasticsearch and depth on the newest HCL Search capabilities!
Marketing & Commerce | August 19, 2020
Bajaj Electricals Live! An API-First Build Yields Excellent Results
Bajaj Electricals Limited - business is spread across – Consumer Products (Appliances, Fans, Lighting), Exports, Luminaires, and EPC.
Marketing & Commerce | September 2, 2020
A Lot to Like: LiveArea's Perspective on HCL Commerce and Google Cloud
HCL Technologies expanded its strategic partnership with Google Cloud, which will now be the preferred cloud platform for HCL’s software offerings, starting with HCL Commerce.
Marketing & Commerce | September 23, 2020
Planning for Peak with HCL
The Holiday Readiness Podcast by Stephanie Heyward and Andon Salvarinov is from HCL Commerce Advisory Services. Listen to the first episode here.
Marketing & Commerce | September 23, 2020
Holiday Readiness Part 2
One of the worst situations an Online Commerce Operations team can encounter is inadvertently creating a “false positive” situation or results. Read more.
Marketing & Commerce | November 10, 2020
Understanding your customers intentions, and why you should care…!
Improve your customer service by understanding their intent. Discover why it's important to understand what customers want and how to read their signals correctly.
Marketing & Commerce | November 20, 2020
What it means to go Beyond the Transaction
HCL Commerce team became a cornerstone of our first steps as a new company so much that we adapted it slightly to reflect our commerce world – Beyond the Transaction.
Marketing & Commerce | November 23, 2020
Why Agility is the #1 Critical Capability in Commerce
Every industry is different, but HCL Commerce supports sales teams with new sites with new products or in new geos that offer differentiating brand experiences. Read more.
Marketing & Commerce | December 1, 2020
Engaging with our Clients - Part 1 Product Ideas Portal
HCL Commerce | Product Ideas Portal with a centralized repository to collect and manage enhancement requests, or ideas, from our clients and business partners.
Marketing & Commerce | December 16, 2020
Revshare: is it the right eCommerce model for your business?
Knowing that a revshare model is a good option for your business requires an in-depth, independent, and prudent financial review. Read more.
Marketing & Commerce | January 19, 2021
Five Star Feedback for HCL Commerce Connect!
Teaming with customers, partners, and industry experts, we delivered four sessions to the future of HCL Commerce and introduced our three latest WOWs. Read More.
Marketing & Commerce | February 1, 2021
HCL Cache Deep Dive - The Jet Engine of Commerce v9.1
HCL Commerce 9.1 introduced new technologies, features, and a brand-new caching framework integrated with DynaCache to improve performance and scalability.
Marketing & Commerce | February 2, 2021
Engaging with our Clients - Part 2
SUP organizations engage directly with HCL Commerce Architects, Designers, and Product Managers through various research methods to share their industry expertise.
Marketing & Commerce | February 8, 2021
Commerce 9.1 Monitoring and Metrics
HCL Commerce enables real-time monitoring and metrics through a framework that includes Grafana dashboards to display the Commerce metrics. Read More.
Marketing & Commerce | February 9, 2021
Finding Friction in the Shopping Funnel with HCL Discover
HCL Unica Discover was designed to detect and address user struggles in real-time with rich behavioral insights to provide visibility. Read more.
Automation | March 2, 2021
HCLSoftware is Cloud Native: Q&A with Chief Platform Architect, Alex Mulholland
The cloud-native strategy allows an organization to realize business benefits through public, private, and hybrid cloud resources. Let’s learn its benefit.
Marketing & Commerce | March 5, 2021
Five Timeless Principles to Content Marketing Mastery
Content marketing has always been a mixed bag of art and science. We know a healthy brand awareness along a seemingly mystical form of psychological osmosis.
Marketing & Commerce | March 5, 2021
How Search Powers the Future of Commerce
Read about constellation research in a report on search called how search powers the future of commerce. Learn to enhance their search to drive real business benefits.
Marketing & Commerce | March 23, 2021
Customer Service Representative (CSR) Capability in HCL Commerce
The latest version of HCL Commerce, v9.1.6, with the new version of CSR capability, focused on a functional replacement of the CSR capability from the Aurora storefront.
Cloud Native | March 30, 2021
Introducing HCL SoFy - The Next Generation Software Development Accelerator
HCL SoFy amplifies the integration of world-class HCLSoftware products and services to generate a customized solution quickly and easily.
Marketing & Commerce | April 9, 2021
QUADRANT SOLUTIONS 2021 SPARK MATRIX RANKS HCL COMMERCE AS A LEADER
Quadrant Solutions completed a detailed competitive analysis and vendor evaluation, which includes ranking and positioning leading Commerce platform vendors.
Marketing & Commerce | April 14, 2021
Visualizing the Health of Your Online Business
Learn how businesses transform themselves digitally and rely on their website to drive their business. Read the analytics mentioned in the blog.
Marketing & Commerce | May 7, 2021
Performance Testing HCL Commerce with HCL One Test
Performance testing and monitoring should be conducted regularly through tools such as HCL OneTest Performance against the application.
Marketing & Commerce | May 11, 2021
Optimized Business and User Experience
We need to ensure that our customers, who are interacting with the product daily, can leverage and make full use of the features. Read more.
Marketing & Commerce | May 18, 2021
Does your commerce platform support your sales and business models?
When choosing to partner with an eCommerce platform provider, you need to check that it provides the most flexibility from a business model and channel support perspective.
Marketing & Commerce | June 1, 2021
How Punchout2Go for HCL Commerce Helps You Sell More
HCL Commerce we have invested heavily into making it easier to sell, helping our clients reduce the complexity of their digital commerce business.
Marketing & Commerce | June 3, 2021
Performance & Scalability are in our DNA
Register on HCL Commerce Connect - Manage all your e-commerce needs and strategies to generate more ROI, performance, and monitoring.
Marketing & Commerce | June 4, 2021
Bringing API's to Life
Learn why eCommerce platforms prefer APIs to enable digital transformation and why you should choose HCL Commerce for your business.
Marketing & Commerce | June 8, 2021
Extensive Sales & Business Model Support
Theme focused on ensuring our clients can sell in any way they need to sell to meet their customers’ needs and stay relevant in a fast-changing digital commerce world.
Marketing & Commerce | May 11, 2021
Optimized Business & User Experience
We need to ensure that our customers, who are interacting with the product daily, can leverage and make full use of the features. Read more.
Marketing & Commerce | June 14, 2021
Performance, Scalability & Security
With the move to a cloud-native architecture, HCL Commerce has improved its reliability by delivering elastic scalability, untouchable security, and massive performance benchmarked to 100,000 orders per hour.
Marketing & Commerce | July 8, 2021
Follett 2021 Performance Outstrips Industry Benchmarks
Follett decided to engage a top consulting firm to review the market for B2B2C platforms before committing to HCL Commerce V9, a cloud-native solution.
Marketing & Commerce | July 8, 2021
Business Impact Analytics
Business Impact Analytics requires understanding business operations, goals, and strategy. Learn how HCL Unica Discover can tie real-time customer behaviors.
Marketing & Commerce | July 13, 2021
6 Capabilities Every Marketplace Needs
Demand for marketplaces is high, and according to Digital Commerce360, just 24 months ago, there were approximately 70 vertical B2B marketplaces. Read more.
Marketing & Commerce | July 20, 2021
Announcing Discover on HCL Now
Unica Discover on HCL Now is now available as a cloud-native-as-a-service solution. HCL is extending more choices in how you manage and deploy your solution.
Cloud Native | July 20, 2021
Announcing HCL Commerce on Now
HCL announced that HCL Commerce on Now is now available. Let's learn what HCL Now is and why we have an offering called HCL Commerce on Now.
Marketing & Commerce | July 20, 2021
Unlocking the Future of Commerce with Cloud Native
B2C and B2B organization is expected to deliver excellent commerce experiences to their customers on every touchpoint and channel. Let’s learn what cloud-native commerce is.
Marketing & Commerce | August 4, 2021
Bringing Cloud-Native Commerce to the Masses to Accelerate Innovation
Cloud-native commerce technology has the potential to deliver on this promise by unlocking greater business and technology agility. Read to know more.
Cloud Native | August 9, 2021
Software Delivery has just Grown Up
HCL's incredibly talented team of modernization experts has gone all-in on cloud native tech to bring the world SoFy, the HCL Solutions Factory.
Marketing & Commerce | August 18, 2021
The Key to Achieving Cloud-Native Commerce Success Is Selecting the Right Partners
Cloud-native digital commerce systems can help B2C and B2B merchants leverage the full power of the cloud by delivering greater portability, scalability, and business agility.
Marketing & Commerce | September 8, 2021
HCLSoftware Recognized again in the 2021 Gartner® Magic Quadrant™ for Digital Commerce
HCL Commerce is thrilled to be positioned in the 2021 Gartner Magic Quadrant for Digital Commerce. Read to know more about HCL Commerce in the Gartner reports.
Marketing & Commerce | September 23, 2021
B2B Customer Roundtable with Forrester - 3 Take-Aways
HCL Commerce recently hosted a roundtable with Joe Cicman from Forrester Research and 4 of our clients. The discussion was fascinating to visit now!!
Marketing & Commerce | October 5, 2021
HCL Commerce on Now - One Size does NOT fit all
HCL offers commerce software that we sell to customers in a fully managed and cloud-delivered way by the HCL Now team. Read more to know some of those benefits.
Marketing & Commerce | October 19, 2021
Native Marketplaces in HCL Commerce
Know how marketplaces have been a hot topic lately, fueled by the pandemic pushing more buying online or simply because it makes it easier to work with partners.
Marketing & Commerce | November 8, 2021
See What's Possible with HCL Commerce's Personalization Capabilities
HCL Commerce offers a vast array of personalization options using the marketing engine and search rules. When combined, you can create a unique experience.
Marketing & Commerce | November 9, 2021
Top 3 Challenges Retailers Shared With Forrester Research
HCL Commerce has hosted a series of roundtables and fireside chats to help our clients get more from their commerce platform. Read to know more.
Marketing & Commerce | December 20, 2021
GraphQL for Commerce - Making life easier for front end developers
HCL Commerce exposes GraphQL APIs alongside REST so they can be adopted incrementally in an existing REST-based front-end/client application.
Marketing & Commerce | January 11, 2022
Convert more customers using lessons from psychology by tapping into systems 20 times stronger than me or you…
Learn how to convert more customers using lessons from psychology by tapping into systems 20 times more potent.
Marketing & Commerce | January 11, 2022
The Wizards Behind the Curtain: Tony Woo, Director of Engineering for HCL Commerce
Know in detail about Mr. Tony Woo, Director of Engineering, husband, father, and veteran of the Commerce industry with almost 25 years of experience.
Marketing & Commerce | January 26, 2022
Rethinking the RFP: How to Evaluate Commerce Platforms Like an Industry Analyst
Understand what your customers are looking out for with HCL Commerce. Learn why it is important to find the right commerce platform for your business.
Marketing & Commerce | January 26, 2022
E-Commerce in the Metaverse
Learn and understand how you can start e-commerce in Metaverse. Schedule a consultation with one of HCL Commerce SMEs to know more.
Marketing & Commerce | March 1, 2022
Why Your Product Recommendations Aren't Working
Understand why you need to get more sales and how HCL Commerce helps companies sell more and analyze audiences.
Marketing & Commerce | April 7, 2022
ShopTalk: Retail's Big Reunion
Join HCL Commerce for Shop Talk at B2B Envision to learn how to grow customer engagement while reducing operational costs using HCL Commerce.
Marketing & Commerce | April 7, 2022
Unica 12.1.3 Marketing Platform 2022 Spring Release
UNICA 12.1.3 - this marketing automation platform provides essential updates such as real-time personalization playback, streamlined privacy, and compliance.
Marketing & Commerce | April 8, 2022
Here's what went down at Shoptalk 2022!
Learn what went down at the B2C Retail Conference: Shoptalk 2022, held in the US, Las Vegas. Learn more about what people and processes are.
HCLSoftware | April 8, 2022
HCL Technologies named a Customers' Choice in 2022 Gartner® Peer Insights™ ‘Voice of the Customer': Digital Commerce
HCL Technologies named a Customers’ Choice in 2022 Gartner® Peer Insights™ ‘Voice of the Customer’: Digital Commerce - Download the report now!!
Marketing & Commerce | April 12, 2022
HCL Commerce Marketplace - Our Preview is Live!
Learn about our recent release of v9.1.10 of HCL Commerce, which is now live with a preview of our upcoming Marketplace. Read this blog to know more.
Marketing & Commerce | April 12, 2022
European ecommerce market stronger than ever - and the customers are ready for marketplaces
A recent report from Swedish PostNord, E-barometern Annual Report 2021, reveals interesting findings that can affect your eCommerce business's success.
Marketing & Commerce | April 14, 2022
Understanding HCL Unica Plan's TVC Read Only Grid
HCL Unica Plan application supports 4 types of grids, also called TVC, read-only and editable. This article will help you to get more details.
HCLSoftware | April 22, 2022
Addressing ‘rage-click' CX frustration
This article covers why people struggle with online experiences and what HCL Discover can do to mitigate CX frustration.
Marketing & Commerce | April 26, 2022
Let's Get Started with Unica - Unica Campaign - Part 2
Here is the next interactive video series of the HCL Unica Campaign, and explore its features to accelerate and perform better in your marketing activities.
Marketing & Commerce | May 5, 2022
Contact Central in Unica - Customer Consent
Customer Consent is a place in Contact Central that provides a view of the audiences' consent and communication. Let's learn more about it.
Marketing & Commerce | May 6, 2022
How will e-commerce in Europe be affected after the pandemic?
Visit detailed analysis on how e-commerce in Europe affected after the pandemic. Download a report of “E-commerce in Europe report 2021” to compare purchase after pandemic.
Marketing & Commerce | May 18, 2022
Unsubscribing Email in Unica Deliver
The blog contains detailed steps on how a user can unsubscribe from email using the Landing page in Unica Deliver.
HCLSoftware | May 24, 2022
The Interest in B2B Marketplaces is Real
HCL Commerce is building a marketplace solution with our partners to ensure that the Commerce platform will truly help our customers sell more.
Marketing & Commerce | June 2, 2022
Unica Deliver 12.1.3 Release
UNICA deliver 12.1.3 is released; New features focus on managing recipient preferences, communication search, assigning default values, and more.
Marketing & Commerce | June 13, 2022
How Does Marketing Automation Help Business Growth?
HCL marketing software helps to achieve more ROI at less cost. Mail marketing, social media marketing, ad campaigns & push notifications to achieve success.
Digital Solutions | June 16, 2022
Join as at the #HCLDX Inspire JAMs 2021
Get engaged in the HCL Digital Experience Webinar in targeted virtual design-thinking workshops to share ideas for the HCL DX in 2022.
Marketing & Commerce | June 17, 2022
Unica Journey Accelerator
Managing templates in Unica Journey is much easier with enhanced search and categorization into folders. Let's learn more about it.
Marketing & Commerce | June 23, 2022
Let's Get Started with Unica - Unica Deliver - Part 1
Let's Get Started with Unica V12.1 is an interactive video series hosted by Kelly Powers that deep dives into the how of the Unica Platform.
Marketing & Commerce | July 4, 2022
Rich Media in Marketing
Learn about various ways rich media marketing assets: more significant interaction, increased calls-to-action, trackability, and rich media in email marketing, etc.
Marketing & Commerce | July 6, 2022
Why marketplaces are better as part of a unified commerce solution
Marketplaces have a common need for online sellers, and marketplace sellers take on most of the cost and risk. Learn about built-in marketplace capability.
HCLSoftware | July 12, 2022
How Marketing Automation Tool Help Generate Quality Leads
Marketing automation software allows organizations to automate, streamline, and monitor marketing efforts to improve operational efficiency and generate higher revenues.
Marketing & Commerce | July 13, 2022
Let's Get Started with Unica - Unica Deliver - Part 2
Let’s Get Started with Unica V12.1 is an interactive video series hosted by Kelly Powers that dives into the “how” of the Unica Platform.
Marketing & Commerce | July 14, 2022
Best SMS Marketing Strategies to Supercharge Your Sales
SMS marketing strategy is sending information through text messages. SMS marketing is a tool to share offers, discounts, and other brand-related information.
Marketing & Commerce | July 22, 2022
Managing preferences in Contact Central in Unica Campaign
We have introduced HCL UNICA v12.1.2. To manages customer data and preferences with total security. Unica will allow you to capture audience consent.
Marketing & Commerce | July 27, 2022
Let's Get Started with Unica - Unica Plan - Part 1
Watch Unica V12.1 is an interactive video series part 2 hosted by Kelly; this series of short videos guides you through one of the essential modules.
Marketing & Commerce | August 4, 2022
Let's get started with Unica - Unica Plan - Part 2
Watch Unica V12.1 is an interactive video series part 1 hosted by Kelly. This series of short videos guide you through one of the essential modules.
Cloud Native | August 5, 2022
Webinar Recap: Exploring HCL Commerce Marketplace with HCL SoFy
Take a hands-on experience of accessing HCL Commerce Marketplace with HCL Sofy and explore its capabilities. Leverage this platform as part of your eCommerce efforts.
Marketing & Commerce | August 11, 2022
How to use AB Testing in HCL Unica Deliver?
Learn about different criteria set for winner emailing, Send a mailing as an A/B test, the system sends different email messages or versions of the same message.
Marketing & Commerce | August 12, 2022
5 Take - Aways from the HCL Commerce Global Summitt 2022
Read about 5 Take – Aways from the HCL Commerce in Global Summitt 2022 are 1. We Live for the Experience, 2. Meet the Engineers Remains Incredibly Popular etc.
Marketing & Commerce | August 17, 2022
HCLSoftware named a Challenger in 2022 Gartner® Magic Quadrant™ Digital Commerce
Read about HCLSoftware announced that is positioned by Gartner as a Challenger in the 2022 Gartner® Magic Quadrant™ Digital Commerce.
Marketing & Commerce | August 19, 2022
Unica Interact Cross Section Contact Response
Learn how HCL Unica Interact can track Contact and Response events across sessions, this is achieved by enabling the ‘Cross Session’ feature for Unica Interact.
Marketing & Commerce | August 30, 2022
HCL Commerce Medals in 11 out of 12 categories in the 2022 Paradigm Report
The Paradigm B2B report is an exclusive annual publication crafted by Andy Hoar and the world’s leading authority on B2B eCommerce business & strategy.
Marketing & Commerce | August 30, 2022
Top 8 B2C Enterprise Marketing Automation Software
HCL UNICA provides innovative customer engagement services ranging from digital brand interactions and holistic customer experience management.
Marketing & Commerce | August 31, 2022
Unica V12.1.4 - A good blend of Usability and Functionality for delivering a truly omnichannel experience
Unica V12.1.4 is the current version of Unica Marketing & brings you an enviable list of new features & improvements. Learn more about the latest version.
Marketing & Commerce | September 13, 2022
Let's get started with Unica Journey - Part 1
Let's Get Started: Unica V12.1: Start the basic journey with Unica. Kelly Powers demos the platform and discusses a successful data management strategy.
Marketing & Commerce | September 22, 2022
Let's get started with Unica Journey - Part 2
Move your Campaign data to Journey with HCL UNICA - A fully integrated enterprise marketing automation platform for marketers to perform better.
Marketing & Commerce | October 4, 2022
HCL Unica Named STRONG PERFORMER in Forrester Enterprise Marketing Suites, Q3 2022
HCL Unica has secured the #2 position as a strong performer and focus on platform innovation and improvements. Read more to know words forrester said about HCL Unica.
Marketing & Commerce | October 6, 2022
Recap of Our Webinar ‘Getting Into Marketplaces?'
Watch the webinar to comprehensively understand the marketplace and why you must consider the marketplace for your eCommerce strategy.
Marketing & Commerce | October 12, 2022
B2B Commerce Has Moved to the Top of the Digital Agenda - Are You Gearing up for Digital B2B?
Many industries have identified B2B markets as a major source of revenue growth. In fact, B2B online customer touchpoints and interactions are seen as top development challenge in 2022 read the blog to know more.
Marketing & Commerce | October 21, 2022
7 Top Performer Factors for a Marketing Automation Software
Unica's latest 4 releases focused on strengthening integrated goal based marketing, messaging without limits.
Marketing & Commerce | November 1, 2022
Let's Get Started With Offers in Unica Campaign
Let's get started in a series started by Kelly Powers where she takes you on a journey to understand the modules of Unica Campaign.
Marketing & Commerce | November 7, 2022
Inbound vs Conversational Marketing
Inbound and conversational marketing are both around reaching the right people at the right time, but how are they different? Let's read.
Marketing & Commerce | November 16, 2022
Personalization Playback in Unica Interact
With the new playback feature, in Unica Interact marketers can review what happened in any time period. Drill down all the way to individual sessions to see activities by user attributes, session attributes, API history, event patterns status, and delivered and disqualified offers.
Marketing & Commerce | November 24, 2022
9 Marketing Strategies for Black Friday
Black Friday is coming. Yes, the biggest shopping day of the year is finally here. If you are planning to join the insane shopping event soon
Marketing & Commerce | November 30, 2022
Understanding Deliver Insight Reports and it's data flow in the tables
The blog will help you understand the data flow from Design-time tables to Report Staging tables. If your report is not in Staging, you need to run the procedure at least once per day. You should consider running them at times when there
Marketing & Commerce | December 6, 2022
In-Session Influence: Boost Revenue, Conversions, and Actions With ZineOne for HCL Commerce
ZineOne’s powerful solution is now available on the new HCL SoFy 2.0. Now HCLSoftware clients can experience the pioneer of in-session marketing and ZineOne’s Customer DNA™ technology.
Marketing & Commerce | December 7, 2022
Let's Get Started With Unica Journey - Part 3
In this article of let's get started Kelly Powers dives into Setting Milestones and Anaylzing Reports of the Unica Journey.
Marketing & Commerce | December 15, 2022
7 Key Capabilities of a Multichannel Marketing Hubs Platform
HCL Unica has marked its place among the top performers in the 2022 SPARK MatrixTM analysis of the global multichannel marketing hubs market.
Marketing & Commerce | January 30, 2023
Unica V 12.1.5 Marketing Platform 2023 Release Highlights
HCL Unica announces it's Winter Release of v12.1.5 to an existing cloud native fully integrated enterprise marketing automation platform that provides precision marketing at scale.
Marketing & Commerce | February 3, 2023
Trends in B2B vs B2C E-Commerce: What You Should Know
The two different types of online retail models are #B2B (business-to-business) and #B2C (business-to-consumer) e-commerce.
Marketing & Commerce | February 7, 2023
NRF 2023 Briefing With Steve Dennis: How to Win & Keep Customers in the Age of Disruption
Retailers have always been innovators, which makes it a fun segment to follow. That made the NRF 2023 Retail’s Big Show the perfect event to see where the trends are heading.
Digital Solutions | February 7, 2023
The Biggest B2B eCommerce Trends Emerging in 2023
The B2B industry is seeing more digitalization, which means companies are using the online medium to improve revenues.
Marketing & Commerce | February 7, 2023
The Benefits of Headless Commerce: The Era of Selling Online
Traditional e-commerce platforms revolutionized the way companies sold products and services a few decades ago.
Marketing & Commerce | February 10, 2023
Unpacking the Future: 2023 Predictions for eCommerce
2022 brought new levels of market volatility, and the new year seems to promise more of the same, with shortages and supply-chain complications still topping the list of concerns.
Digital Solutions | February 14, 2023
What You'll Learn in AppScan's February Innovation Workshop
This month, we are pleased to present the second installment of our Integrated tools innovation workshops.
Digital Solutions | February 14, 2023
Find AppScan at Global AppSec Dublin 2023
We are excited to announce that AppScan will be showcasing its innovative solutions at the upcoming OWASP Global AppSec Dublin 2023
Automation | February 17, 2023
HCL BigFix Endpoint Management Certification
HCL Software is excited to announce that you can now earn the certification for HCL BigFix Platform 10! This certification exam is a way to confirm the knowledge and skills required to plan, install, upgrade, configure, troubleshoot, and performance tune BigFix v10.
Marketing & Commerce | February 23, 2023
Creating B2C-Like Online Shopping Experiences in B2B
B2B buyers today want a B2C-like online shopping experience. As ecommerce technology has evolved, B2B companies now have more options to offer convenient online shopping options to their customers.
Marketing & Commerce | February 23, 2023
Today's Marketplace Technology: A Fast E-Commerce Track to a Competitive Edge
B2B e-commerce is more competitive than ever, and many companies are turning to marketplace strategies to gain a competitive edge.
Marketing & Commerce | February 24, 2023
The Power of Personalization-How Real-Time Marketing is Reshaping the Industry
Real-time personalization is a game-changer for marketers. Discover why this technique is so important, and how you can use it to create more effective, targeted campaigns that resonate with your audience.
Marketing & Commerce | March 10, 2023
Open Rate is not dead - How to revive your email engagement in 2023
Struggling with low email open rates? Don't despair – open rate is not dead! Discover practical tips for crafting compelling subject lines, segmenting your audience, and optimizing your email design.
Marketing & Commerce | March 13, 2023
It's Shoptalk time: Take your e-commerce game to the next level and strengthen your network!
Take your e-commerce game to the next level and strengthen your network at Shoptalk US March 26-29.
Marketing & Commerce | March 20, 2023
Transform Your Business With Real-Time Personalization
In Part 2 of our personalization series, we explore the "what," "where," and "how" of personalization, examining its many facets and exploring how it can be applied across industries and channels. Discover how to stand out in a crowded market by building meaningful relationships with your customers through personalization.
Marketing & Commerce | March 23, 2023
Enhanced Post-Order Management Capabilities in HCL Commerce
HCL Commerce solution is pleased to feature our recent 9.1.12 release. Read more here!
Marketing & Commerce | March 31, 2023
Unlocking the Power of Response Orchestration on WhatsApp
Discover the power of conversational marketing with WhatsApp, the go-to messaging platform for personalized customer experiences. Learn how businesses are leveraging its 2 billion+ users for increased engagement and loyalty in today's digital landscape.
Marketing & Commerce | April 4, 2023
Intro to eBook: Precision Marketing, Personalization Capabilities in HCL Commerce
Intro to eBook: Precision Marketing, Personalization Capabilities in HCL Commerce with Brian Rossi.
Marketing & Commerce | April 14, 2023
How to Build Better Marketplaces
Digital Commerce 360 spoke with Gary Schoch, go-to-market leader for the customer experience portfolio at HCL Software to discuss how a unified commerce platform helps B2B companies adopt and maximize the benefits of the marketplace.
Marketing & Commerce | April 19, 2023
This is why HCL Technology is named a Customers’ Choice in 2022 Gartner ® Peer Insights ™ ‘Voice of Customer’: Multichannel Marketing Hub
Unica is honored as the 2022 Gartner Peer Insights Customers' Choice for Multichannel Marketing Hub (MMH). Read more about it.
Marketing & Commerce | May 30, 2023
Introducing HCL Commerce Cloud: The Transaction Platform That Helps You Sell More
Brian Gillespie, Associate VP of HCL Commerce Cloud, fills us in on the ways large enterprises use HCL Commerce Cloud to grow their businesses.
