Jess Cullinan is a Unica evangelist & seller who also supports product specialists and business development teams at HCL Unica. Jess is responsible for driving customer success, selling & growing licensing incumbency on the Unica platform & engaging clients with a challenger marketing approach. She has developed a practical prospecting methodology to share with the sales and partner communities and is continuing to develop thought leadership content for the Unica portfolio. Prior to joining HCL, Jess held executive sales roles in her 7 years at IBM in Supply Chain, Commerce & Watson Marketing. She has over 18 years of consultative selling experience in Technology & Marketing solutions.