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Blog Home
Forum
Resources
Categories
- Menu Item
  - Automation
    - Actian Vector
    - BigFix
    - DRYiCE™ MyCloud
    - EXACTO™ Invoice
    - Workload Automation
    - View Category Page
      Gain complete visibility and control to optimize your business with automation
  - Innovations
    - Clara
    - HERO
    - View Category Page
      Fresh business and technology solutions to solve real customer problems
  - Data Management
    - Link
    - OneDB
    - View Category Page
      Experience and expertise to handle the explosion of data created every second
- Menu Item
  - Cloud Native
    HCLSoftware is Cloud Native
    - SoFy
    - View Category Page
      HCLSoftware is Cloud Native
  - Mainframes
    - Z and I Emulator
    - Z Asset Optimizer
    - Z Abend Investigator
    - View Category Page
      Essential solutions for mainframe users to Optimize, Modernize and enable Innovation with their mainframe investments
  - Marketing & Commerce
    - Commerce Cloud
    - Unica
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      Drive business transformation and attain profitable outcomes
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      Secure, flexible, and powerful software solutions that help transform the way your organization works
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      HCLSoftware DevOps provides a suite of market leading, best-in-breed DevOps solutions for the enterprise
  - Other Products
    - Nippon
CONTACT US

Maddie Highsmith

Unica Specialist & MarTech Advisor

Posts by Maddie Highsmith

unica

Marketing & Commerce | July 16, 2020

What the SaaS?!? Why your MarTech SaaS Symphony Needs a Maestro More than Ever

Today’s typical enterprise has between 91 and 189 Marketing & CRM SaaS Tools (instruments) to manage day-to-day messaging, promotions and advertising campaigns across channels. Depending on who you ask, these numbers may vary by a few, but the most commonly referenced research cited by those of us in the industry is from Netskope. Their survey research details that there are 69 CRM related and 120 marketing-related SaaS tools in use on average at the enterprise.

Maddie Highsmith

Unica Specialist & MarTech Advisor

HCLSoftware: Fueling the Digital+ Economy

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