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Sumitra Chachar
Unica Evangelist | Product Manager
About
With 14+ years of experience as a Product expert, she’s been leading the development of world-class Enterprise on-premise as well as SaaS products in the marketing automation space. She is one of the core members of the Unica team responsible for the strategy and development of the Unica Journey and Unica Link. She is passionate about helping customers with their digital marketing strategy and execution.
Posts by Sumitra Chachar
Marketing & Commerce |
June 17, 2022
Unica Journey Accelerator
Managing templates in Unica Journey is much easier with enhanced search and categorization into folders. Let's learn more about it.
Marketing & Commerce |
August 27, 2020
Introducing Goal-Based Marketing with Unica Journey
Learn about new attitudes in the air in marketing departments—the emergence of the performance marketer, growth marketer, and, increasingly, the goal-based marketer.
Marketing & Commerce |
February 26, 2020
Journey - What a strategic marketing initiative looks like in Unica V12
‘Creating personalized customer experiences.’ This is the most common tagline or message that brands/businesses tend to convey these days.
