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Tom Hannigan Jr.
Unica Global Practice Leader
About
I am a seasoned marketing executive with 20+ years of global experience in direct and digital marketing strategy and execution. If you are a current or potential Unica customer let's connect and geek out on Unica!
Posts by Tom Hannigan Jr.
Marketing & Commerce |
August 27, 2020
Introducing Goal-Based Marketing with Unica Journey
Learn about new attitudes in the air in marketing departments—the emergence of the performance marketer, growth marketer, and, increasingly, the goal-based marketer.
Marketing & Commerce |
July 6, 2020
Let's Geek Out on Unica: Scaling Your Campaign Execution
Everyone is trying to do more with less – quickly. I have clients who ask me all the time “How do I makes things faster?” or “How do I streamline campaign execution while doing more campaigns?” Both valid questions. Folks want to execute at scale, do more personalization, and run more campaigns in more channels simultaneously. This is where the magic that is Unica can come to the rescue.
Marketing & Commerce |
June 17, 2020
Let's Geek Out on Unica: What's Your Offer Strategy?
Offers are all around us, you probably just don’t notice them.It’s like when you go to buy a new car. You never noticed how many people drive a Mini Cooper until you’re thinking about getting one. Then you see them everywhere.Unless you work in retail, you probably never noticed these offer strategies:
Marketing & Commerce |
January 30, 2020
Unica and Email Service Provider (ESP) Integration - Best Practices
Let’s Geek out on Unica! Best Practices Blog post: Unica and Email Service Provider (ESP) integration. I think 2020 will be shaping up to be the year where everyone starts to realize they have too much tooling to manage in their martech stacks. I have been getting many requests lately around best practices for getting […]
