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Pete Wharton
Director of Marketing, Commerce Cloud HCLSoftware
About
I love to understand how customers are using solutions to solve the challenges they face in business and turn them into compelling stories. A product marketer at heart but have experience in tech sales, product management and strategic partnerships for HCL, IBM, Sterling Commerce and Kewill.
Posts by Pete Wharton
Marketing & Commerce |
January 2, 2024
AI in e-Commerce and Customer Experience
Deep dive into 2023's e-commerce and customer experience trends: Trusting AI, Generative AI's rise, microservices myths, and future predictions from HCL Commerce Cloud.
Marketing & Commerce |
September 26, 2023
HCLSoftware named a Challenger in the 2023 Gartner® Magic Quadrant™ for Digital Commerce
The 2023 Gartner® Magic Quadrant™ for Digital Commerce has named HCL Commerce Cloud as a “Challenger” in Digital Commerce.
Marketing & Commerce |
June 27, 2023
The Future of Cloud E-Commerce: An Integrated and Composable Approach
Embrace an integrated and composable approach in the cloud by driving operational efficiency and delivering personalized experiences with HCL Commerce Cloud.
Marketing & Commerce |
February 10, 2023
Unpacking the Future: 2023 Predictions for eCommerce
2022 brought new levels of market volatility, and the new year seems to promise more of the same, with shortages and supply-chain complications still topping the list of concerns.
Digital Solutions |
February 7, 2023
The Biggest B2B eCommerce Trends Emerging in 2023
The B2B industry is seeing more digitalization, which means companies are using the online medium to improve revenues.
Marketing & Commerce |
February 7, 2023
NRF 2023 Briefing With Steve Dennis: How to Win & Keep Customers in the Age of Disruption
Retailers have always been innovators, which makes it a fun segment to follow. That made the NRF 2023 Retail’s Big Show the perfect event to see where the trends are heading.
Marketing & Commerce |
August 12, 2022
5 Take - Aways from the HCL Commerce Global Summitt 2022
Read about 5 Take – Aways from the HCL Commerce in Global Summitt 2022 are 1. We Live for the Experience, 2. Meet the Engineers Remains Incredibly Popular etc.
HCLSoftware |
May 24, 2022
The Interest in B2B Marketplaces is Real
HCL Commerce is building a marketplace solution with our partners to ensure that the Commerce platform will truly help our customers sell more.
Marketing & Commerce |
April 7, 2022
ShopTalk: Retail's Big Reunion
Join HCL Commerce for Shop Talk at B2B Envision to learn how to grow customer engagement while reducing operational costs using HCL Commerce.
Marketing & Commerce |
November 9, 2021
Top 3 Challenges Retailers Shared With Forrester Research
HCL Commerce has hosted a series of roundtables and fireside chats to help our clients get more from their commerce platform. Read to know more.
Marketing & Commerce |
September 23, 2021
B2B Customer Roundtable with Forrester - 3 Take-Aways
HCL Commerce recently hosted a roundtable with Joe Cicman from Forrester Research and 4 of our clients. The discussion was fascinating to visit now!!
Marketing & Commerce |
September 8, 2021
HCLSoftware Recognized again in the 2021 Gartner® Magic Quadrant™ for Digital Commerce
HCL Commerce is thrilled to be positioned in the 2021 Gartner Magic Quadrant for Digital Commerce. Read to know more about HCL Commerce in the Gartner reports.
Cloud Native |
July 20, 2021
Announcing HCL Commerce on Now
HCL announced that HCL Commerce on Now is now available. Let's learn what HCL Now is and why we have an offering called HCL Commerce on Now.
Marketing & Commerce |
July 20, 2021
Announcing Discover on HCL Now
Unica Discover on HCL Now is now available as a cloud-native-as-a-service solution. HCL is extending more choices in how you manage and deploy your solution.
Marketing & Commerce |
July 8, 2021
Follett 2021 Performance Outstrips Industry Benchmarks
Follett decided to engage a top consulting firm to review the market for B2B2C platforms before committing to HCL Commerce V9, a cloud-native solution.
Marketing & Commerce |
June 4, 2021
Bringing API's to Life
Learn why eCommerce platforms prefer APIs to enable digital transformation and why you should choose HCL Commerce for your business.
Marketing & Commerce |
April 9, 2021
QUADRANT SOLUTIONS 2021 SPARK MATRIX RANKS HCL COMMERCE AS A LEADER
Quadrant Solutions completed a detailed competitive analysis and vendor evaluation, which includes ranking and positioning leading Commerce platform vendors.
Marketing & Commerce |
March 5, 2021
How Search Powers the Future of Commerce
Read about constellation research in a report on search called how search powers the future of commerce. Learn to enhance their search to drive real business benefits.
Marketing & Commerce |
November 23, 2020
Why Agility is the #1 Critical Capability in Commerce
Every industry is different, but HCL Commerce supports sales teams with new sites with new products or in new geos that offer differentiating brand experiences. Read more.
Marketing & Commerce |
September 2, 2020
A Lot to Like: LiveArea's Perspective on HCL Commerce and Google Cloud
HCL Technologies expanded its strategic partnership with Google Cloud, which will now be the preferred cloud platform for HCL’s software offerings, starting with HCL Commerce.
Marketing & Commerce |
May 15, 2020
Don't Forget the Fundamentals of Commerce in the New Normal
On a recent webinar Paul Miller, a Digital Acceleration Leader at McKinsey, explained how B2B and B2C organizations can help their businesses succeed with their digital strategies by focusing on 2 key areas, Commerce Fundamentals and Search.
Marketing & Commerce |
February 3, 2020
HCL Retail Tour @ NRF
For NRF 2020 the vision (pun intended) for the HCL Retail Tour was to get our clients and partners thinking about the possibilities for how the store can help drive online traffic.
Marketing & Commerce |
September 24, 2019
5 Ways Complex Pricing Impacts your B2B Commerce Strategy
RP may be your source for all pricing information but it’s your customer-facing platforms that need the flexibility to keep you relevant in today’s market.
