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Gerry Murray
Research Director, Marketing and Sales Technology, IDC
About
Gerry Murray is a Research Director with IDC’s Marketing and Sales Technology service where he covers marketing technology and related solutions. He produces competitive assessments, market forecasts, innovator reports, maturity models, case studies, and thought leadership research. Prior to his role at IDC, Gerry spent six years in marketing at Softrax Corp. an enterprise financial solutions provider. There, he managed marketing programs that produced 4 million emails a year, multiple websites, interactive tools and product tours, an online game, collateral, and PR. Concurrently, he was Managing Editor at RevenueRecognition.com, a thought leadership site featuring partnerships with IDC and the Financial Accounting Standards Boards (FASB) which was quoted and referenced in leading industry publications such as CFO magazine, BusinessFinance, and others. Gerry spent the first half of his career at IDC advising executives from some of the world’s largest software and services providers on market strategy, competitive positioning, and channel management. He was the Director of Knowledge Management Technology and conducted research on a worldwide scale including: market sizing and forecasting, ROI models, case studies, multi-client studies, focus groups, and custom consulting projects.
Posts by Gerry Murray
Marketing & Commerce |
September 14, 2021
Simplified and Accelerated Cloud Native MarTech (IDC)
Learn about the most efficient, flexible, and future-proof cloud-native marketing systems - HCL Unica. This architecture provides significant economic and operational advantages.
Marketing & Commerce |
April 28, 2020
HCL Leans into Unica Big Time (via IDC)
Normally, when a global enterprise acquires a major software business, it takes years before significant improvements and integrations are released.
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