Upgrade to Unica V12: Future-Proof Your Marketing Automation Strategy

As the MarTech industry continues to evolve, keeping your marketing automation tools up-to-date is essential for staying ahead of the competition. Unica V12, the latest version of this powerful software, offers a wealth of innovative features and enhancements designed to help you elevate your marketing strategy and achieve better results. With HCL announcing the withdrawal of sales and support for Unica Version 9.1.X effective on May 1, 2024, now is the perfect time to upgrade and future-proof your marketing automation strategy.

By transitioning to Unica V12, you’ll unlock access to cutting-edge capabilities, such as improved omnichannel orchestration, seamless integration with your entire MarTech stack, and flexible deployment options. With these advanced features, combined with a smooth and hassle-free upgrade, it’s time to make upgrading to Unica V12 a smart and strategic move for any organization looking to maximize its marketing potential.

Upgrading to Unica V12 offers numerous benefits and innovative features.

Get ready to experience the amazing achievements and exciting advancements with the upgrade to Unica V12. We’ve put in tons of time and effort to bring you an upgraded version packed with amazing benefits and innovative features. Picture this: you’ll have access to over 100 new features and enhancements across Campaign, Interact, Plan, and Optimize. That means your marketing strategies will be powered by cutting-edge capabilities that will take your campaigns to new heights.

But that’s not all! With an advanced audience, segment, and offer management, you can effortlessly align your marketing efforts with your entire MarTech stack. It’s all about seamless integration and maximizing your marketing potential. Our improved omnichannel orchestration empowers you to respond in real time to customer actions, ensuring every engagement opportunity is seized and conversions are maximized.

And here’s where it gets exhilarating – improved omnichannel orchestration. Imagine responding in real-time to customer actions, delivering personalized experiences, and maximizing engagement opportunities. It’s like keeping your finger on the pulse of their needs. 

But wait, there’s more! We’ve made the upgrade process a breeze. Whether you want to convert your existing entitlements or trade up with a Unica Power Pack Conversion, we’ve got you covered. We want to make sure upgrading is as smooth and hassle-free as possible. Oh, and did we mention flexibility? With Unica V12, you can choose your deployment option – on-premises, cloud, or hybrid solutions. It’s all about giving you the flexibility and scalability you need to conquer the marketing world.

So, why wait? It’s time to elevate your marketing game, boost your campaigns, and achieve outstanding results. Don’t miss this incredible opportunity to take your marketing strategy to the next level!? Upgrade to Unica V12 today and unlock a world of possibilities.

By upgrading to Unica V12, you’ll be able to:

Witness a whole new level of customer engagement and business growth. With Unica V12, you can truly understand your customer’s needs in real-time, enabling you to enhance their satisfaction, loyalty, and retention while driving revenue growth. It’s like having a direct line of communication with your audience, speaking their language, and meeting them exactly where they are. No more guesswork or missed opportunities – you’ll be one step ahead.

You’ll be on your journey to gaining valuable customer insights that go beyond surface-level data. With Unica V12, you’ll delve deep into your customers’ journeys, understanding their motivations, preferences, and pain points. This in-depth understanding will empower you to optimize your sales funnel, boosting conversion rates and maximizing your marketing efforts for customers.

In today’s digital landscape, reaching customers through various channels is the key. Unica V12 extends your customer reach across multiple touchpoints, including Email, SMS, WhatsApp, and Mobile Push notifications. By diversifying your communication channels, you’ll ensure your message reaches customers wherever they are, increasing the chances of engagement and response.

The era of generic mass marketing is over. With Unica V12, you can execute hyper-targeted campaigns that deliver the right message to the right customer at the right time. By leveraging advanced segmentation and personalization capabilities, you’ll create highly tailored campaigns that resonate with individuals on a personal level. It’s like having a personal conversation with each customer, speaking directly to their unique needs and preferences.

A seamless customer experience is vital for success in today’s competitive landscape. Unica V12 enables you to deliver personalized content and optimize its delivery, ensuring a cohesive and delightful experience at every touchpoint. You’ll build stronger connections and nurture long-term customer relationships by eliminating friction and providing relevant, timely interactions. Upgrading to Unica V12 will position you at the forefront of customer engagement and marketing excellence. It’s not just a software upgrade; it’s a gateway to a world of possibilities.

Some of the key features in Unica V12 include:

1. Omnichannel Delivery Engine for increased customer engagement and satisfaction.
2. Customer Journey Orchestration for improved customer loyalty and retention.
3. Prebuilt MarTech Connectors for increased operational efficiency and ROI.
4. Cloud Native Deployment using containers for rapid deployment and easy scaling.
5. Significant Usability Enhancements for increased productivity and satisfaction.
6. Director for real-time insights and informed decision-making.
7. Native Out-of-the-Box Reporting for data-driven decision-making and optimization.
8. Contact Central for better-targeted campaigns and increased customer satisfaction.
9. GDPR Compliance for building trust and protecting your reputation.
10. Native and Adobe Markup Feature for seamless content reviews.
11. In Flowchart Optimize Session Configuration for improved ROI and performance.
12. Interact Simulator Coverage Analysis for efficient API design and testing.

This is how you can upgrade to Unica V12: 

Over time, we have provided various options to customers using Unica Platform/Foundation who want to upgrade to the latest version, Unica V12.1. Here are the different paths available:

Upgrade to V12.1 As-Is/Business as Usual: With this option, customers can continue to use their existing entitlements, i.e., Unica Classic Modules (Campaign/Plan/Interact/Optimize) and convert them to the new Unica V12.1 equivalent entitlements. This option will allow customers to upgrade to the latest version and configure the license server required to operate the Unica V12.1 production environment. You can contact your sales representative or business partner to upgrade at any time during your existing contract duration or at the time of your renewal.

Move to V12.1 with UPP Conversion: By upgrading with this option, customers can access new Unica modules and Unica containers to deploy on any cloud of their choice, as Unica is cloud-native and supports multiple cloud deployments. This flexibility allows you to optimize your infrastructure and streamline operations, harnessing the scalability, reliability, and accessibility of the cloud. Experience the power of Unica V12.1 with unlimited marketing plans, projects, and non-production instances. Seamlessly execute multiple initiatives simultaneously, without restrictions, and scale your marketing efforts to new heights. The endless possibilities empower you to explore new ideas and drive unparalleled growth.

You’ll be able to reach out to your customers with targeted messages, personalized offers, and timely interactions, ensuring maximum impact and conversion rates. With the ability to tailor your messaging to individual customers, you’ll foster stronger connections and drive meaningful actions. You will enjoy unlimited personalization strategies, offers, segments, channels, and devices. Craft exceptional customer experiences, delivering tailored content and experiences that resonate with each individual. This level of personalization drives higher engagement, customer satisfaction, and, ultimately, business success.

With UPP conversion, you’ll gain entitlements to certain quantities of Unica Power Pack (UPP) over and above your existing entitlements. This comprehensive entitlement enables the full use of the Unica Platform (except for certain 3rd party components), giving you the freedom to leverage the full potential of Unica V12.1.

This remarkable upgrade to Unica V12.1 is best undertaken during your renewal, although we’re ready to support you throughout your existing contract duration. Connect with your dedicated sales representative or business partner to learn more about how moving to V12.1 with UPP conversion can elevate your business. Witness firsthand the extraordinary impact that Unica V12.1 can have on your marketing capabilities, driving growth, enhancing engagement, and propelling you to new heights of success.

Move to V12.1 with HCL Unica Marketing Cloud: HCL Unica Marketing Cloud is a new cloud-hosted Unica Managed Service that provides an interesting option for those customers who want to use Unica’s new capabilities and features as they are made available but would like to pass up the responsibility of hosting, maintaining, operating and upgrading the environment. This option is available to simplify the adoption of new Unica capabilities and reduce the time to market for new marketing campaigns that can leverage the best and latest from Unica Software. Talk to your sales representative to know more about this option.

Keep your marketing automation strategy from falling behind in the rapidly evolving MarTech landscape. Upgrading to Unica V12 will unlock a treasure trove of innovative features and powerful tools designed to streamline your marketing efforts, increase customer engagement, and drive better results. With the impending withdrawal of sales and support for Unica V9, there’s no better time to act.

Seize this opportunity to future-proof your marketing automation strategy and stay ahead of the competition. Upgrade to Unica V12 today and experience the transformative impact it can have on your marketing campaigns and overall business success.