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Idir Hillali
Director of Innovation at HCLSoftware
About
Intrapreneur with experience in Data Analytics, Content management & Customer Engagement. Passionate about Mobile & digital media technologies solving real-life problems. I have a deep understanding of web analytics and integrated marketing strategy. Excited by social marketing and innovation around Big Data and Data visualization.
Posts by Idir Hillali
Digital Solutions |
April 17, 2023
Enhancing Customer Outreach: Weighing SMS and Push Notification Strategies
In this article, we will explore the pros and cons of connecting with customers through SMS and push notifications.
Marketing & Commerce |
December 15, 2022
7 Key Capabilities of a Multichannel Marketing Hubs Platform
HCL Unica has marked its place among the top performers in the 2022 SPARK MatrixTM analysis of the global multichannel marketing hubs market.
Marketing & Commerce |
November 7, 2022
Inbound vs Conversational Marketing
Inbound and conversational marketing are both around reaching the right people at the right time, but how are they different? Let's read.
Marketing & Commerce |
October 21, 2022
7 Top Performer Factors for a Marketing Automation Software
Unica's latest 4 releases focused on strengthening integrated goal based marketing, messaging without limits.
Marketing & Commerce |
October 4, 2022
HCL Unica Named STRONG PERFORMER in Forrester Enterprise Marketing Suites, Q3 2022
HCL Unica has secured the #2 position as a strong performer and focus on platform innovation and improvements. Read more to know words forrester said about HCL Unica.
Marketing & Commerce |
July 4, 2022
Rich Media in Marketing
Learn about various ways rich media marketing assets: more significant interaction, increased calls-to-action, trackability, and rich media in email marketing, etc.
Marketing & Commerce |
March 10, 2022
10 SMS Marketing Tactics that works
SMS marketing, also known as text marketing,” is a favorite among marketers because of its highly receptive audiences. Read to know more..
Marketing & Commerce |
February 15, 2022
Are you doing Remarketing or Retargeting wrong?
Remarketing or retargeting is different. Both are effective ways to re-engage warm prospects who have already shown interest in your brand.
Marketing & Commerce |
December 13, 2021
An overview of WhatsApp Marketing in 2022
Whatsapp, as a marketing tool, is excellent because of its reach. Its users include people of all ages, profiles, and socioeconomic situations. Read this blog to know more.
Marketing & Commerce |
August 7, 2021
7 Tips for Increasing Email Open Rates
Email marketing is one of the most cost-efficient marketing methods. Learn how we can focus on your first opportunity to catch your target consumer’s attention.
Marketing & Commerce |
May 27, 2021
Best Practices for Successful Email Marketing in 2021
Email marketing is the highest ROI generator for marketers. No matter which social media or E-commerce platform you log in to, you are bound to enter your email address.
